VODAFONE: Istori@

Context, idea, trivia.

Let’s face it: kids don’t read anymore. That’s not only sad, but also dangerous, since a nation that doesn’t know its past is doomed to repeat the same mistakes over and over.
 
So we – as an extended team, including people from Vodafone, Humanitas Publishing House, historians and illustrators – made history as easy as possible to read: from boring text books to superhero comic strips.

We launched Vodafone Istori@ on the National Day, to celebrate the first Great Union centenary. And at least for a while, teens hopefully read a bit more of our history, which was the real victory.