ABSOLUT VODKA: From Blank To Art In Progress
Crafting works of art in front of the audience.
Context, idea, trivia.
ABSOLUT Vodka – the internationally acclaimed brand and premium quality spirit – hadn’t been properly introduced to the Romanian consumers until very recently.
That changed in October 2011, with the ABSOLUT Blank launch event. And once that cap was popped, a crazy flow started: wild parties, creative happenings, raving concerts and a massive wave of 5 million vibing followers on Facebook.
As for myself, I found it quite refreshing to promote a brand I’d been “enjoying responsibly” since high-school.
Credits.
🖊️ CW: Radu Constantinescu
🖌️ AD: Árpád Fekete
💻 CD: Ema Prisca, Mihai Fetcu
🏭 Agency: Geometry (currenlty VML)
💼 Client: Pernod Ricard Romania
🏆 Award: Effie Bronze
