OPEL: Mini Wreck
Get a new toy for your kid. And one for yourself.
Context, idea, trivia.
In order to drive traffic to Opel showrooms, we created the Mini-Wreck / Minirabla campaign, where kids could trade in used & broken toy cars for brand new Opel models.
The Mini-Wreck campaign was designed to promote “The Wreck / Rabla” program, where drivers got government-subsidized vouchers in exchange for their wrecked cars to buy new vehicles.
Judging by the increase in parent & child visits to the Opel dealers in Bucharest (including our team), this nice campaign was also a successful one. And my most awarded work yet 🙂
Credits.
🖊️ CW: Radu Constantinescu
🖌️ AD: Árpád Fekete
💻 CD: Mihai Fetcu, Fane Vasilachi
🏭 Agency: Geometry (currently VML)
💼 Client: Opel România
🏆 Awards:
> Golden Hammer Grand Prix, Gold, Silver (5 prizes)
> Golden Drum Silver
> Red Apple Bronze
> ADC*Romania Gold, Silver, Bronze (4 prizes)
> Effie Silver
