IPPU Packaging: The Everyday Labels Calendar

Fun stickers for the lockdown life.

Context, idea, trivia.

Every year, IPPU Packaging, the most innovative self-adhesive label maker in Romania, sends a creative calendar to their clients.
 
In 2021, when the world stopped in its tracks and people were forced to #stayathome due to Covid-19, the house became a multi-functional space – one that IPPU labeled with its adhesive stickers, much like in “One hundred years of solitude”, but that’s another story.
 
In our case, we brought a bit of color and joy to an otherwise gloomy situation.

Credits.

🖊️ CW: Radu Constantinescu
🖌️ AD, Illustrator: Bob Toma
💼 Client: IPPU Packaging

🏆 Accolades: Shortlisted in D&AD, Cresta, Epica