LOOONG COPY
The “I didn’t have time to write a short letter” situation.
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IPPU PACKAGING: “Haute Couture Labels” Advertorial
In this advertorial, placed in the Vinul.ro wine magazine, I draw a parallel between high fashion and the label that “dresses” the bottle of wine. IPPU’s unique designs and high-end executions create some of the most sophisticated “haute couture” outfits for distinguished wines.
Credits.
🖊️ CW: Radu Constantinescu
🖌️ AD: Bob Toma
💼 Client: IPPU Packaging
01. Cover 02. Intro 03. Editorial
WALMARK: “The Everyday Gold Medals” Article
Here’s an editorial for “Health Club” magazine, published by food supplements company Walmark. Throughout the article, I’m making a case that winning a gold medal in the Olympic Games doesn’t just happen. It takes a hell of a lotta (team) work, effort and sacrifice every single day, step by step and inch by inch. But once in a while, it’s all worth it.
Credits.
🖊️ CW: Radu Constantinescu
🏭 Agency: Logo Bigger
💼 Client: Walmark
EXPERIMENTEAZA.RO: Brochure
Experimenteaza.ro is a platform that offers cool experiences – either for yourself or as a voucher in a gift box. Based on the idea that experiences are more valuable than things, we created a brochure to spark sensations in the readers’ minds, and get them to check out the activities available on the platform. Here are a few pages:
Credits.
🖊️ CW: Radu Constantinescu
🖌️ AD: Tibi Papa
💼 Client: Experimenteaza.ro
00. Cover 01. Intro 02. Life 03. Collect experiences 04 05 06 07
RUNSCAPES: Manifesto & Social Media
Runscapes was a traveling agency designed for active people, who would start their day jogging even while on vacation. Here’s the inspirational manifesto and a bunch of social media posts, all about the love of running. Read the story behind the business here.
Credits.
🖊️ CW: Radu Constantinescu
🖌️ AD: Árpád Fekete
💼 Client: Runscapes
00. Cover 01. Manifesto 02 03 04 05 06 07 08 09 10 11
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MEDVIS CARE: Blog Article
One of my very few “serious” articles, written for the medical concierge Medvis Care. Here I explain in plain language what happens when you’re having a heart attack. And, better yet, how to NOT have it!
Credits.
🖊️ CW: Radu Constantinescu
💼 Client: Medvis Care
01. Letter 02. Envelope
BANCPOST: A Sales Letter At The Races
What’s the connection between investing and riding a purebred? Read all about it in this BancPost direct mail / sales letter.
Credits.
🖊️ CW: Radu Constantinescu
🖌️ AD: Árpád Fekete
🏭 Agency: Grey-G2 Bucharest
💼 Client: Bancpost
01 02 03 04 05
NOOKA SPACE: Blog Article
Right after the pandemic, when employees were still negotiating their coming back to the office, Nooka Space provided a smart(er) alternative: a bunch of coworking spaces scattered around Bucharest and Cluj, that would offer a best-of-both-worlds solution. I wrote the “listicle” for their blog (posted under a generic John Doe name), and I created an explainer video to promote this type of smart office. Apparently the project was soon abandoned.
Credits.
🖊️ CW: Radu Constantinescu
💼 Client: Nooka Space
Dunhill 01 Dunhill 02
DUNHILL: Advertorials
Back in the early 2010s, when ATL communication for cigarettes was still allowed in some markets, Dunhill ran a series of advertorials associating the brand with other fine experiences in life. Here are two examples of many.
Credits.
🖊️ CW: Radu Constantinescu
🖌️ AD: Árpád Fekete
🏭 Agency: Grey-G2 Bucharest
💼 Client: BAT Romania
AVON ANEW CLINICAL: Sample Direct Mailing
Here’s a little emotional story about staying young, both inside and out, despite the subtle passing of time – and letting youth bloom once again.
Credits.
🖊️ CW: Radu Constantinescu
🖌️ AD: Paul Goți
💻 CD: Alina Gavrilă, Octav Gheorghe
🏭 Agency: Gavrilă & Asociații
💼 Client: AVON Cosmetics Romania