NOAPTEA AGENȚIILOR: Love Is Back In Business
From Grey-G2, with love.
Context, idea, trivia.
I got the best brief a creative could get for Noaptea Agențiilor, from Ema: “do whatever you like!” So I thought I’d show some love to the industry.
As an invitation to the Grey-G2 (currently VML) night party, we mended the metaphorical heart 💔 between clients and agencies, that had been broken during the financial crisis a few years back.
The idea was so exciting that my colleagues, our clients and the guests organically fell in love with it. And the photos below prove that – for a while, at least – love had been strong ❤️
Credits.
🖊️ CW: Radu Constantinescu
🖌️ AD: Árpád Fekete
💻 CD: Ema Prisca
🏭 Agency: Grey-G2 (currenlty VML)
💼 Client: Grey-G2 (currenlty VML)
📺 Featured in: IqAds.ro (most voted idea), Marcă Înregistrată
Teasing Key Visual
The intriguing first half of the broken heart, displayed on IqAds.ro and the agency’s social media.
Revealing Key Visual
The full heart that told the whole (love) story, plus the invitation to the party.
Photo Gallery
Here’s what “Love Is Back In Business” looked like in real life. We might have some friends in common – small world, y’know 😉
