MERCURY360: Agency Repositioning
From Promotions to 360° Communication, en fanfare!
Context, idea, trivia.
Self-promos are always tricky because it’s difficult to find the right balance between “we’re a serious company” and “we’re also fun, smart & cool!”
Luckily, the key people in Mercury were crazy enough to go all in, so we repositioned the agency inside and out.
A new brand identity (developed by Grapefruit Design), a series of internal events and a theater play (directed by Claudiu Bleonț) later, Mercury Promotions stepped over the infamous (below the) line and came full circle, becoming Mercury360. Fun times!
Credits.
🖊️ CW, Scriptwriter: Radu Constantinescu
🖌️ AD: Ionuț Popescu 🙁
💻 CD: Irina Chira
🏭 Agency: Mercury Promotions / 360
💼 Client: Mercury Promotions / 360
🎭 Stage Director: Claudiu Bleonț
The Manifesto Key Visual
An interactive print ad that piqued readers’ curiosity and told the story of change.
The Invitation
A creative invitation to the “Baguette and Circus” theater play, addressed to business partners and media / PR people.
Full Front Back
The Theater Program
A brief description of the “Baguette and Circus” play and its main characters, ending with an invitation to test the company’s new services.
Theater Program Exterior Theater Program Interior
