VODAFONE: Greatest Bits
A few selected works from dozens of ATL, BTL and Retail campaigns.
X-Rays for Doctors Litmus Paper Tests for Pharmacists Pharma DM in real life-01 Pharma DM in real life-02 Pharma DM in real life-03 Pharma DM in real life-04 Pharma DM in real life-05 Pharma DM in real life-06
Direct Mailing for Doctors and Pharmacists
When Vodafone wanted to target medical professionals with their B2B offers, we designed the sales letters according to their professions: X-rays for doctors and a (kind of) litmus paper test for pharmacists, where they had to immerse the blank letter in a special solution to reveal the message. And so, having paid attention in Chemistry classes was finally worth it 😀
With this project, we won the Vodafone Retail business for Grey-G2.
Credits.
🖊️ CW: Radu Constantinescu
🖌️ AD: Árpád Fekete
💻 CD: Claudiu Dobriță
🏭 Agency: Grey-G2 (currently VML)
💼 Client: Vodafone
“Taste of Romania” app
Hungry yet? You would be if you downloaded this app full of juicy video recipes from all over Romania, curated by chef Adi Hădean and witty radioman with a passion for cooking Răzvan Exarhu.
The app is no longer “alive”, but you can watch 20+ traditional recipes collected in the YouTube playlist of our friends at Parcfilm.
Credits.
🖊️ CW: Radu Constantinescu
🖌️ AD: Árpád Fekete
💻 CD: Cătălin Dobre
🏭 Agency: McCann Bucharest
🎥 Video Production: Parcfilm
💼 Client: Vodafone
ANONIMUL Key Visuals
Anonimul, the indie film festival, had been sponsored by Vodafone for more than a decade. And each year, we connected the cinema theme with the wild place where magic happened (Sfântu Gheorghe, in the Danube Delta) and the brand itself. This resulted in some funny messages and cool brand experiences for movie aficionados.
For example, here’s a festival aftermovie: 📺
Credits.
🖊️ CW: Radu Constantinescu
🖌️ AD: Árpád Fekete
💻 CD: Claudiu Dobriță
🏭 Agency: FCB Bucharest
💼 Client: Vodafone
Anonimul 13-01 Anonimul 13-02 Anonimul 13-03 Anonimul 13-04
Anonimul 14-01 Anonimul 14-02 Anonimul 14-03 Anonimul 14-04 Anonimul 14-05
Coffee At Sunrise
Sometimes, life is simple and fun, like sipping a cup of coffee on the beach, and watching the sun come out of the waves. Creating the largest sunrise collection on Facebook & Instagram was a bonus.
Credits.
🖊️ CW: Radu Constantinescu
🖌️ AD: Árpád Fekete
💻 CD: Claudiu Dobriță
🏭 Agency: FCB Bucharest
💼 Client: Vodafone