ASIROM: The “No, No, No To Yes!” Choir

Context, idea, trivia.

Have you ever won a choir to sing in your living room as a lucky draw prize? That’s exactly what we did in this campaign for the insurance company Asirom.

We built the campaign on the insight of overprotective care – you know, the stifling kind that parents wrap their kids in, often well into adulthood. Over time, this overcare induces an “I’d rather not” attitude, augmenting caution and diminishing real, fulfilling experiences.

That’s where Asirom steps in to take the worries away and encourage people to “better say yes” to life – in elegant style, with subtle humor and a touch of self-irony.