STĂPÂNA CASEI: The Singing Bread
Baking music.
Context, idea, trivia.
“The Lady of the House” bread is produced in Teleorman county and it’s distributed locally, in the surrounding areas. So we created a communication campaign centered on local pride, as expressed through folk music.
We inserted the brand, the product and its benefits into famous traditional songs, making “Stăpâna Casei” part of the rich and tasty local culture.
On a personal note, rewriting the lyrics and re-matching them to the music was a whole lotta fun. See for yourself and sing along to these lyric videos! 🎵
Credits.
🖊️ CW: Radu Constantinescu
🖌️ AD: Iosif Oprescu
📢 PR: Elena Prodan
🏭 Agency: Logo Bigger
💼 Client: Manea Brutarul / Euro Mopan
🤖 AI: MidJourney, Leonardo.ai, Google Nano Banana
Traditional Trade Posters
Personalized for each county, plus a promotional poster – all borrowing tropes from regional folk songs.
Calendar Drop Mail
A liturgical calendar showing the major religious events and commemorations throughout the year.
Front 
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