Radio
What do the voices tell you?
PEUGEOT: “Tiramisu” & “Zebra”
Two surrealist radio commercials where the only surprising thing is the Peugeot commercial offer. That very year, Virgin Atlantic won the Cannes Lions grand prix for radio with the exact same concept and similar executions. Just sayin’.
Credits.
🖊️ CW: Radu Constantinescu | 💻 CD: Irina Chira
🏭 Agency: Mercury360 | 💼 Client: Peugeot România
VODAFONE M-PESA: “Lion Tamer” & “Rockstar”
A decade ago, Vodafone introduced M-Pesa, a service that made it possible to send money instantly by phone, without a bank account. In fact, it was so easy and fast that even users under pressure could spare a few seconds to complete the transaction. Here are two such situations.
Credits.
🖊️ CW: Radu Constantinescu | 💻 CD: Cătălin Dobre
🏭 Agency: McCann Bucharest | 💼 Client: Vodafone România
MA-NA.RO: “Dress / Police / Santa”
Sometimes, a cough adds an unwanted and potentially dangerous twist to your words. So we advised people to stay out of trouble with a natural anti-cough spray. (This was mainly Dobriță’s insight, I just imagined some – hopefully 🤞 – funny situations.)
Credits.
🖊️ CW: Claudiu Dobriță, Radu Constantinescu | 💻 CD: Claudiu Dobriță
🏭 Agency: FCB Bucharest | 💼 Client: Ma-Na.ro
🏆 Award: FIBRA Silver
EUROMALL: “Final Analysis”
This one has aged quite well. To promote the newly opened mall in Pitești, I created a “shopping therapy” mini-session featuring a slimy radio shrink – an ironic nod to a ’90s “media psychiatrist” known for offering life advice to desperate callers. The guy later turned out to be a fraud, but luckily the client got the irony and went with it on air.
Credits.
🖊️ CW: Radu Constantinescu | 💻 CD: Irina Chira
🏭 Agency: Mercury360 | 💼 Client: EuroMall
WASTE MANAGEMENT: “Monster”
Unsorted trash never really goes away – it always comes back to haunt you. Here’s the audio component of the national campaign on waste management. Watch the video here.
Credits.
🖊️ CW: Radu Constantinescu | 💻 CD: Irina Chira
🏭 Agency: Mercury360 | 💼 Client: Ministry of the Environment
OPEL: “Digital Parking”
For the “Rabla” program (government vouchers for trading in old cars to buy new ones), we created a digital parking lot for used cars. If you “parked” a photo of your old vehicle in the right spot, you’d win an Opel Corsa. The digital parking attendant added flavor to the informative radio commercial.
Credits.
🖊️ CW: Radu Constantinescu | 💻 CD: Mihai Fetcu
🏭 Agency: Geometry Bucharest (currently VML) | 💼 Client: Opel România
MELODY POWDER DRINK: “Suculetz la pliculetz”
Research* shows that even bad drinks taste better when shared with a lotta friends.
*personal observation, really.
Credits.
🖊️ CW: Radu Constantinescu | 💻 CD: Alina Gavrilă, Octav Gheorghe
🏭 Agency: Gavrilă & Asociații | 💼 Client: Candy (Cristian Gheorghiță)
